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It's not me, it's you.

Posted on November 14, 2014 at 2:00 PM Comments comments (6356)

One of the most common Sales and Advertising mistakes we see is the "Me, Me, Me, Me, Me" syndrome.  Prospects and consumers aren't that interested in learning all about YOU.  Stop talking AT them.  Stop dumping all of your features and benefits all over their heads.  

Start asking them questions.  Ask questions about their problems, their concerns, their pain.  Once you have uncovered some of those valu...

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